NATURALLY CAPTIVATING: PRODUCING THE ASICS NEOTIDE™
- Rodiro
- Mar 13
- 1 min read
Naturally Captivating: Producing the Asics Neotide™
Some shapes are simply naturally captivating. Molded by nature and inspired by the fluidity of movement, the new NEOTIDE™ sneaker is designed for ultimate comfort and advanced lifestyle wear.
Rodiro is proud to produce this innovative concept
The core inspiration behind this project was a challenging question: “How can ASICS create something new from what would otherwise be discarded?” To answer this, ASICS partnered with Studio Hagel and Fastfeet Grinded to pioneer a circular design approach. As the manufacturing partner, Rodiro is proud to produce this innovative concept, turning surplus into a premium footwear experience.
A Circular Approach: From Materials to Design
The NEOTIDE™ represents a massive shift toward circular manufacturing. Instead of relying on entirely new resources, the sneakers are built using shredded footwear, alongside surplus or defective ASICS materials.
Rodiro manufactures the NEOTIDE™ with the following sustainable material breakdown:
Upper: 100% of the knit mesh is crafted using recycled materials.
Laces: Approximately 75% of the laces are made from recycled content.
Outsole: Approximately 25% of the outsole utilizes repurposed materials.
Mid-2000s Inspiration
While the materials are focused on the future, the design gives a nod to the past. These sustainable details are complemented by visual influences drawn directly from the GEL-NYC™ and other classic running shoe models from the mid-2000s.
By combining circular materials, the creative vision of Studio Hagel, and Rodiro’s manufacturing execution, the NEOTIDE™ breathes new life into discarded materials.
Follow Us on Social Media for Latest
Comments