TOMMY HILFIGER PRESENTS NEW SARTORIAL MENSWEAR COLLECTION AT PITTI UOMO
- Rodiro
- Jul 22
- 3 min read
Press Release
TOMMY HILFIGER PRESENTS NEW SARTORIAL MENSWEAR COLLECTION AT PITTI UOMO
Called ‘TOMMY HILFIGER “New York”,’ the brand’s new sartorial menswear collection energizes prep heritage and the formal codes of iconic New York tailoring with a vibrant ‘Tommy’ twist.
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], debuted a new sartorial menswear vision during Pitti Uomo at Palazzo Portinari Salviati, Florence, Italy on June 17, 2025. Rooted in a relaxed approach to dressing up, the 19-look presentation boldly reimagines iconic American prep through a confident, vibrant lens.
“The art of dressing up is back,” said Tommy Hilfiger. “All of the most inspiring icons in culture today are embracing an elevated look and it’s brought this great energy back to tailored traditions and the timelessness of Savile Row. When I started my brand 40 years ago, I set out to give those traditional codes a fun American twist. That's what we’re doing again today introducing a new chapter in our menswear story.”
“TOMMY HILFIGER New York” is a new premium collection of elevated menswear, suit separates and preppy tailoring, set to feature an archival navy penny crest label as part of the pinnacle offering from TOMMY HILFIGER. The collection launches at premium TOMMY HILFIGER stores, on tommy.com, and with key wholesale partners globally in February 2026.
For one night only, Palazzo Portinari Salviati in Florence was transformed into “The Hilfiger Social Club” – a curated setting where American style played by new rules. The landmark of Italian Renaissance elegance embraced New York member’s club culture with a red, white and blue takeover of the Salotto Bar. Guests meandered through the space as the cast – the ultimate representation of modern prep – held court.
Menswear connoisseurs, style disruptors and front-row fixtures were invited to immerse themselves in a world of vibrant Hilfiger style. Lucien Laviscount, face of TOMMY HILFIGER Watches, was joined by VIPs including Ryan Prevedel, Biondo, Ali Gordon and Rasmus Nielsen who mingled amongst the models, styled in refined pieces from the TOMMY HILFIGER New York label and Summer collections.
The Return of Dressing Up – With a Twist
Launching in Spring 2026, “TOMMY HILFIGER New York” represents a new sartorial menswear expression, where heritage prep meets new prep modernity. The collection is sparked by the traditional codes of New York tailoring, loosened up and made current through Tommy’s playful signature brand codes.
The “TOMMY HILFIGER New York” collection is a twist on our heritage icons, including the navy lightweight suit modernized in Air-dot performance fabrics; the club blazer refreshed in rich cool wools and textured linens; piece dyed suit separates reinvigorated in our signature red, crisp ivory and midnight navy brand colors; and the classic polo elevated with knitted silk blends and finished in our archival Breton stripes. Craftsmanship and exceptional quality are at the core of the collection with casual suiting developed in clean twill from Italy’s leading Tessuti Di Sondrio textile mill.
Fits are relaxed and softly structured; modern takes on suiting pair Prince-of-Wales check blazers with relaxed-fit shorts. Casual sport coats are worn on laid back denims; a garment dyed blazer in Tommy red is layered over a reimagined cricket sweater, framing the layers of classic prep with new vibrancy.
It’s sartorial menswear redefined through the vibrant Tommy twist—heritage style, worn boldly with the confidence to stand out.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9 billion in 2023 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our over 140-plus-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.